Typography

Word List

Herb Lubalin
Typographer
fonts
avant garde
eros
old
dead
intertwined
flowing
creative
art director
award
PBS
mother & child
families
incorporates
fact
new york
paula scher
linotype
school
gold medal
1960s
logos
magazines
love
swoops
blue
symbolism
mentor

Biography

¡Herb Lubalin was born on March 17, 1918 in New York. He is an American graphic designer and typographer. When he was 17, he was admitted into Cooper Union school where he graduated in 1939. He moved on to work at Reiss Advertising, and then Sudler and Hennessy for 20 years. After his work at Sudler and Hennessy, he opened his own firm, Herb Lubalin Inc in 1964. He collaborated with Ralph Ginzburg on 3 different magazines: Eros, Facts, and Avant Garde. Making the logo for Avant Garde led to his typeface ITC Avant Garde, and art deco style font, being created. He has also designed creative logos for PBS, Mother and Child, and the World Trade Centers. He has won many awards including 7 gold medals from the Art Director’s Club and Art Director of the year from National Society of Art Directors. At 59, he said he had just finished his apprenticeship. Herb Lubalin died on May 24, 1981 leaving behind an incredible legacy and brilliant students like Paula Scher.

25 Layout/Grid Sketches