Herb Lubalin

Word List

1. Herb Lubalin
2. Typographer
3. fonts
4. avant garde
5. eros
6. old
7. dead
8. intertwined
9. flowing
10. creative
11. art director
12. award
13. PBS
14. mother & child
15. families
16. incorporates
17. fact
18. new york
19. paula scher
20. linotype
21. school
22. gold medal
23. 1960s
24. logos
25. magazines
26. love
27. swoops
28. blue
29. symbolism
30. mentor

Biography

¡Herb Lubalin was born on March 17, 1918 in New York. He is an American graphic designer and typographer. When he was 17, he was admitted into Cooper Union school where he graduated in 1939. He moved on to work at Reiss Advertising, and then Sudler and Hennessy for 20 years. After his work at Sudler and Hennessy, he opened his own firm, Herb Lubalin Inc in 1964. He collaborated with Ralph Ginzburg on 3 different magazines: Eros, Facts, and Avant Garde. Making the logo for Avant Garde led to his typeface ITC Avant Garde, and art deco style font, being created. He has also designed creative logos for PBS, Mother and Child, and the World Trade Centers. He has won many awards including 7 gold medals from the Art Director’s Club and Art Director of the year from National Society of Art Directors. At 59, he said he had just finished his apprenticeship. Herb Lubalin died on May 24, 1981 leaving behind an incredible legacy and brilliant students like Paula Scher. 

25 Layout/Grid Sketches

25 Calendar Sketches and Ideas

 

Raleway by Google fonts and texgyreadventor are both fonts very similar to Avant Garde, but they are free! :D 

Developing my grid system in class today. I made it looking off of one of Lubalin's posters. 

Condensed the text down some to fit the requirements. 

The inspiration for this came from here!