Y&R — educational - Colegate-Palmolive education in a box

Colgate-Palmolive started a program in Myanmar this year to help promote healthy oral practices in their country. After some research, they discovered that rural areas and primary school children were in the most need of help.These areas are considered to be "media dark" because they have little to no digital media getting to them. Colgate decided to work with Y&R, a well known consumer advertisement agency, to create a package design promoting local standards of oral health on the interior of the boxes they shipped to Myanmar. The posters include a lesson plan, graphic, and a toll free number teachers could call and listen to recorded material pertaining to oral health.

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Instead of going with westernized artwork styles, Y&R decided to study Burmese illustrations to make their designs more accessible to the students. Using native folk art helped solve the visual problem, by helping the students understand things more clearly since it was imagery they were accustomed to. Using these illustrations with bright vibrant colors, beautiful patterns ,and textures they were able to tell a story and get across the necessary lesson plan.The brushing, food, and health designs were illustrated to help the children understand more clearly. As for font, it was written in their own language in thick, dark, legible letters.

Young and Rubicam is a consumer advertisement agency that focuses on research, data insight, design, and purpose to help their brand relate the their consumer. The company was founded in the 1960s by John Orr Young and Raymond Rubicam and started out as a small advertisement company. They are now one of the largest consumer ad agencies in the world.

Sources

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